In layout, when designers go to creat the advertisment or creat to promote the products, the designing for print is simple on color, photos and text content. Impressers are appropriate when the products or services are either emotionally very important to the buyer or in cases where benefits can't be measured until after the purchase is made (Parker 2003). However, the designing for online would be used animation, icon, voice and video to display the products. An example of Nikon, it showed the different designing for print and online.
Designing for print Designing for online
(source: goole.com) (source: http://en.nikon.com.hk/)
Designing for print, it is a traditional printed advertisement. In graphic, It is mainly color contrast, products explore and telling point is for who. It explores how words and pictures work together. The idea of document designers are as communications architects. Also, it explore the relationship between words and pictures, focusing on the often subtle interactions between readers and documents (Schriver & Karen, 1997)
Designing for online, it showed various information, photos’ quality and different an angle of products. The document design of the Web pages, it provided information about what icons, pictures, and words suggest and do not suggest to users (Schriver & Karen, 1997). The icons can be linked with other pages which go to more detail of products and clearly understand.
Designing for online, it showed various information, photos’ quality and different an angle of products. The document design of the Web pages, it provided information about what icons, pictures, and words suggest and do not suggest to users (Schriver & Karen, 1997). The icons can be linked with other pages which go to more detail of products and clearly understand.
REFERENCE:
1. Schriver & Karen A, 1997, ‘The interplay of words and pictures’, Dynamics in document design : creating texts for readers, Wiley Computer Pub., New York, Ch. 6, pp. 361-441)
2. Parker, Roger C. 2003, 'Designing documents for web distribution', Looking good in print(5th ed),Scottsdale , Ariz. : Paraglyph Press , Ch.
2. Parker, Roger C. 2003, 'Designing documents for web distribution', Looking good in print(5th ed),
Nice blog and i agree with your statements because we at Media Broker International also provides print advertising, magazine advertising, television advertising, radio advertising, Internet advertising, direct mail and radio advertising, out-of-home advertising in the United States.
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